Mortgage protection leads: homeowners asking how to keep the house paid
Mailer leads and asked-today leads
A mailer lead starts from a public mortgage record. The homeowner gets a card, sends it back, and the call comes days or weeks later.
An asked-today lead starts with the homeowner. They saw your ad, answered a few questions about their mortgage and their family, and confirmed their number. You call while they still remember asking.
Who is on the other end
Homeowners, often recent buyers, thinking about what happens to the house payment if they die or cannot work. The funnel never talks about “buying life insurance.” It talks about protecting the payment, because the mortgage is the family’s biggest bill and their biggest worry.
How to work a mortgage protection lead
- Open with the house, not the policy.“You asked about protecting your mortgage payment.” Start where they started.
- Put the premium next to the payment.Quote term with living benefits riders, and show the monthly premium beside their house payment.
- Call fast.Call while the quiz is still fresh in their mind, and book a time if they cannot talk now.
What a mortgage protection lead includes
- Name, phone and state, with the phone confirmed by text code.
- Their funnel answers, so you know why they asked before you dial.
- A TrustedForm certificate, consent wording and a timestamp.
Who it suits
Agents who sell term and mortgage protection by phone or appointment, and want homeowners who raised their hand instead of a list.
What agents ask us first
What are mortgage protection leads?
Homeowners who asked how to keep their mortgage paid if something happens to them. Ours come from a funnel we own and confirm their phone by text code before they reach you.
Are these mailer leads?
No. They are web leads from your own Meta campaign, delivered while the homeowner still remembers asking.
Do you sell mortgage protection live transfers?
No, not today. Every mortgage protection lead is a web lead you call yourself, minutes after they submit.
What does a mortgage protection lead cost?
Whatever the ads cost. Across all our lead types, cost per lead has ranged from about $5 to $70. Your dashboard shows yours every day, with the subscription folded in.